Much of current research demonstrates the importance of labels when it comes to consumer choices. Why, then, would some business choose not to invest in high-quality, custom labels to draw consumers' attention? One major reason could be that they just haven't realized (yet) what a huge impact they can have on sales.
The following tips should be useful for those businesses still on the fence and for those already thinking about boosting their marketing strategy with custom labels.
1. Custom Labels Help Your Product Shine
Your product should be eye-catching, and you only have a matter of seconds to catch the average consumer's attention. The product label is likely the easiest aspect of your product to customize for these purposes. What makes your product different from others like it on the market? This question can be easily addressed with labeling. Use it to ensure your product stands out.
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Readability is key in creating an enticing label. Bold lettering and bright colors automatically draw the eye, as does simple design. The goal is to hold your customer's attention for long enough to look at it in greater detail.
2. Increase Customer Engagement
Now that you have your customer's attention, it's important to persuade them to purchase your product over others. This is why it's so important to include information unique to your product on the labeling. Is it made entirely from recycled materials? Does it have an interesting backstory? Is it a family recipe or tradition? These are the sorts of things that compel consumers to choose one brand over a competitor's.
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Which unique identifying information to include in your label will also depend largely on the target demographic for your product. Is your demographic more likely to be persuaded by logic or emotions? Figuring that out will be a good guide toward choosing how to structure your label.
3. Shipping Label Upgrades
Just because you might not sell at a brick-and-mortar location, it doesn't mean you shouldn't pay attention to the entire design of your product as it's shipped to consumers. Having your brand appear in more than one place on your packaging also increases your brand recognition immediately, as opposed to plain cardboard packaging. Online retailers have a great opportunity with their shipping labels to increase their brand's recognition along with consumer confidence.
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Put in Your Request for Custom Labels Today
When you’re ready to redesign your label to boost your marketing campaign, talk with Century Label. We have years of experience to guide you and ensure your brand is standing out among the competition.
