The New Year provides the perfect excuse to take stock of your life and resolve to make positive differences for the coming months. While many people resolve to make themselves better, businesses can also benefit from making resolutions and setting new goals.
In 2020, why not resolve to give your brand a little refresh? Here’s how to do it effectively.
1. Understand the Difference between a Rebrand and a Refresh
First, it’s important to understand the distinction between rebranding and refreshing. A rebrand often requires changing a target audience, a brand story or voice, or making big changes to your brand’s narrative. A brand refresh, on the other hand, simply refers to making simple changes to the appeal of your brand, without any drastic changes to the core audience or mission.
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2. Create Visual Appeal with a Twist
A new visual identity can do a lot for your brand’s modernity. If you haven’t looked at your brand’s visual elements in a while, it is possible that they are outdated for the technological age. Something as simple as livening up the colors can make your brand imagery look fresh and new. Now trending are things like monochromatic hues, futuristic typeface, and abstract patterns. Get with a graphic designer and play around a little to find the perfect look.
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3. Liven Up Your Labeling and Packaging
Now that you have a visual refresher in mind, add it to your labeling! Before you dive right in, however, consider the following:
There are always risks and benefits when refreshing your labeling and packaging. Make sure you are minimizing risk while enhancing benefits. Easy, right? One simple way to do this is by resisting the urge to order new labels just because they look cool. Do some basic market research to determine how a new label will perform with your target audience.
New packaging can increase sales, but only when executed correctly. Instead of a one-off overhaul, think of your relabeling as a natural evolution that builds upon the impressions your business has already made and niches it covers.
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When you have a solid understanding of the marketplace in general and your niche within it, you can make good decisions with sales and results in mind. This will give you control of your brand refresh and make sure the investment is a good one.
At Century Label, we work closely with all our clients to ensure all labeling and packaging exceed customer expectations. From stunning graphics to speedy turnaround times, we have everything you need to ensure your brand refresh is a success in 2020. Contact us today to learn more.
