Wine may be one of the oldest existing libations in the world, but the way it's packaged in the digital era certainly has changed a lot since its humble beginnings. While it used to be sold in handmade clay bottles, most wine these days looks very similar. In fact, the wine label is frequently the only thing a consumer has to go on when deciding which wine to purchase.
Whether you’re selling in brick-and-mortar locations or online, you'll want to be up to date with wine labels and the way they've evolved in the digital age.
Unique Labeling Drives Impulse Purchases
People make most purchases (up to 75%) on impulse, and eye-catching labels and packaging motivate a high percentage of those impulse buys. Imagine being near the wine aisle and feeling overwhelmed by the hundreds of bottles on the shelves. A well-designed label can get an on-the-fence consumer to pick up your bottle, rather than just walking past the aisle.
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A simple, readable design, unique colors, and even novel texture can give your wine the edge it needs to catch that attention.
Brand Recognition and Confidence
Unique labeling for your wine increases brand recognition and consumer confidence at the same time. It also communicates what your brand is about. Even in keeping to simple designs, there is a lot of room for creativity in your marketing to allow you to communicate that you're responding to the needs and wants of your customers.
You might consider hand-drawn, whimsical designs for certain demographics or sleek and professional designs for others. Useful information, such as pairing suggestions, also draws consumers to your product. If your wine has an interesting origin story, be sure to integrate that into your label's design.
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Eco-friendly labeling is another option to seriously consider, as it also communicates to your customer base that you care about the environment and are doing your part. This will further credibility and confidence in your brand.
Take Full Advantage of Technology
Re-conceiving your labels also gives the added benefit of being able to take advantage of the new technology that millions of consumers use every day. The use of augmented reality (AR) in your labels allows consumers to interact virtually with your product before they even purchase it. They can scan the label to get a virtual tour of the vineyard, for example, or unlock other features. AR labels give you the power to curate an enormous amount of content associated with your brand and connect you more closely with your customers.
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If you are considering updating your wine labeling for the digital age, contact Century Label. We are happy to walk you through the process, step-by-step.
