Today’s world is busier than it’s ever been – despite a worldwide health crisis. The traditional three-meal-a-day is a routine that has long become outdated. Eating smaller meals more often can give you more energy and prevent lulls in the daily routine.
The average consumer no longer wants potato chips or candy bars that can leave them feeling lethargic and full of empty calories. More and more people are realizing that healthy snacks are the way to go. As this market grows, it is more important than ever that you utilize custom labeling and packaging that will make your healthy snack brand stick out.
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Here are three tips for labeling and packaging your healthy snack so that consumers will choose your brand over the competition…
Keep It Simple. When people buy healthy food snacks, it usually means that they are living an on-the-go lifestyle. A simple label can help them easily spot the details they need to know about your product so that they aren’t spending a long-time comparing brands in the store. When the person can easily see what the important ingredients are, they will grab your snack instead of a competitor’s and be on their way.
Clearly Explain Benefits. Is your healthy snack designed to keep hunger away? Might it be an aid in weight loss? Perhaps it may help someone get through a spin class or weight training or help them study. Be sure to highlight the most important benefits on the front label of the product. The back of the label can be used to go into more detail.
Labeling That Creates Good Vibes. Keeping things simple does not mean you can’t have fun with your label. Healthy snacks are all about energy, and packaging with bright colors will send out the good vibes into the world. Even using bold fonts can grab your consumer’s attention, adding to the healthy appeal of your snack.
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On-The-Go Packaging Convenience
Active lifestyles mean the packaging should be easily portable and accessible. It should be able to be thrown into a gym bag or backpack. The more likely people are to take your snacks with them, the more likely other people will become familiar with them. Pretty soon, your brand will be recognizable and associated with gym workouts, study breaks, or a quick bite to eat in between meetings or projects.
This is the moment to seize the exploding healthy snack food market.
To assist you in creating informative and vibrant labeling for your healthy food snacks, contact Century Label today for all your labeling and packaging needs.
