You’ve worked hard to develop the best-tasting beers possible to establish your craft beer brand—and you’re not alone. The craft beer industry is booming, comprising over 25% of the American beer market in 2019. With nearly 8,500 small and craft breweries scattered across the nation, you’ll need to stand out among this increasingly crowded market.
To do that, your labeling needs to represent your brand and draw the consumer’s eye. However, not just any label will do for a beverage product that frequently experiences cold temperatures, moisture, and other hazards before it ever lands in a retail cooler.
Fortunately, there’s an excellent labeling solution for craft beer—pressure sensitive labels.
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Why Should You Use Pressure Sensitive Labels?
Unlike regular labels, which are pre-printed, cut, and glued to beer bottles, pressure-sensitive labels consist of three parts. First, there’s the face stock, which includes your imaging, then there’s a lining, and finally an adhesive back. This construction provides many benefits, including:
Durability. Pressure sensitive labels are already much more durable than plain paper labels and are resistant to moisture, cold, and friction. For beer labels, you can add moisture-resistant varnish to provide further protection from damage when stored in cold, moist conditions.
Customizability. Pressure sensitive labels can be printed using custom, full-color HD Flexo printing to provide the color-rich graphics that represent your brand. Also, you can add cold foil metallic imprints to ensure your brand stands out among others.
Adaptability. For craft breweries with frequent changes in beer offerings due to seasonal beers, promotions, and more, pressure sensitive labels are the perfect choice. You can digitally print short runs of pressure sensitive labels, allowing you the freedom to test flavors, promos, and more.
Professionalism. Paper labels often aren’t as richly colored as other labels; worse, they are susceptible to moisture and can easily peel off under stressful conditions. By contrast, richly colored, durable, pressure sensitive labels stay on the bottle and instantly appear professionally done, lending an aura of expertise and professionalism to your beer brand.
Affordability. The vast majority of pressure sensitive labels are printed digitally, which requires a relatively short lead time and reduced labor to print. As a result, even short runs of pressure sensitive labels are affordable—and become even more inexpensive the more you print.
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Explore Your Custom Pressure Sensitive Labeling Options
Your labeling decisions should reflect the quality of the beer you produce and the story of the brand you’ve founded. Pressure sensitive labels provide a professional, long-lasting, color-rich appearance for your craft beer. As a result, your packaging will invite more customers to buy your brand and introduce potential loyal followers to your carefully crafted beers.
If you’d like more information about designing a custom pressure sensitive label for your craft beer, contact Century Label today. We can help you get your beer off the shelves and into the hands of loyal, dedicated customers.
