pressure sensitive labels

Are Pressure Sensitive Labels the Right Choice for Your Brand?

When consumers first lay eyes on a new product, they form an opinion about it within seconds. With the variety of options available in our global market, it’s more important than ever to ensure that that first impression is a good once. Therefore, it is critical to invest in high quality, personalized custom labels for your products. The right label can catch consumers’ attention and educate them about the identity of your brand and establish its professionalism and trustworthiness.

Pressure sensitive labels are an ideal choice for most situations, given their numerous benefits and advantages. Whether you’re just starting out or looking to reinvent your current branding, pressure sensitive labels may be exactly what you need.

RELATED ARTICLE: Is Your Brand Due for a Label Redesign? Consider Pressure Sensitive Labels

Benefits of Pressure Sensitive Labels

Rapid Turnaround Time

Pressure sensitive labels can be printed and delivered in a very short time, allowing you to quickly translate your design from a mere thought into physical labels on store shelves. This, in turn, gives you more time to assess the results and make any changes necessary without negatively impacting your productivity. 

Cost-Effectiveness

In addition to printing at high speeds, pressure sensitive labels are also extremely affordable. Every step in the production process has a cost, and as a business owner, it is critical to keep those costs low to avoid cutting into your revenue. They are also extremely easy to incorporate into your existing production lines, so you don’t have to spend unnecessary resources, adding the new labels to your products. By choosing to use pressure sensitive labels, you can effectively cut your expenses and maximize profits.

Versatility

Depending on the type of product, you might be wondering how some of your unique needs might complicate the labeling process. Fortunately, pressure sensitive labels are extremely versatile, available in a wide range of shapes and sizes without sacrificing resolution.

Durability

These labels will last far beyond their time in stores. They don’t wrinkle over time, and the durable surfaces are resistant to direct sunlight and water. This ensures that your branding will remain visible and attractive for a long time after purchase, exposing it to more potential consumers in the process.

Shelf Appeal

The fully customizable pressure sensitive labels allow for high-quality resolution in printing. This means that your vivid colors and bold designs will remain just as engaging in label form, maximizing your product’s shelf appeal in stores.

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If you’re ready to take the next step in elevating your brand, then it’s time to start using pressure sensitive labels. At Century Label, we offer multiple types of pressure sensitive labels to fit your product branding needs, including incorporating beautiful metallic imprints and above-standard resolution for extremely detailed and precise designs.

Contact us via our online form to share your product details and get started designing your new labels today.

Is Your Brand Due for a Label Redesign? Consider Pressure Sensitive Labels

Unprecedented times have presented unique product and labeling opportunities.

As your company has played the hand that COVID-19 has dealt, you’ve had to adapt and change many procedures to help curb the spread of the coronavirus. Custom printed labels may not seem like a very influential component of flattening the curve, but they can have an extremely positive impact on your sales and brand recognition.

One of the ways you can improve your packaging and sales is to redesign your labels. Pressure sensitive labels are an ideal way to promote your brand and refocus on the safety and compassion that reflect the current, unprescedented market changes.

RELATED ARTICLE: 5 Good Reasons to Use Pressure Sensitive Labels for Craft Beer 

What are Custom Printed Pressure Sensitive Labels?

Pressure sensitive labels are printed and manufactured with the adhesive on the face stock when your sheet or roll of labels arrives. They are available in varieties to fit specific needs, such as easy release, wet or cold conditions, permanent seal, and re-sealable. 

Consider these key reasons to order new pressure sensitive labels for your products.

  1. Market Changes. Labeling regulations set by agencies like the Food and Drug Administration are often modified to provide better protection for consumers. Situations like the current pandemic are one reason that these changes occur. Other factors like climate change bring attention to environmentally friendly products and labeling, as well.

  2. Fresh Look. One of the most effective ways to ensure that your product stands out is to update your packaging and labeling to stay relevant and fresh. With new labels, you can improve your brand image and include any relevant information related to COVID-19 and labeling for special events and holidays.

  3. New Product Lines. If you have recently added new products to your brand, it is a great time to use new pressure sensitive labels to grab customers’ attention. Utilizing techniques like color-coding your product labels improves your brand consistency and draws attention to new products.

  4. Express Your Mission. Over time, your brand message may have changed to include new processes, services, or product improvements. New labels are a great way to refine your message and show your customers what you represent.

If you have been trying to evolve with the times and provide a product that customers know is safe and compliant with the necessary guidelines brought on by the COVID-19 pandemic, new labeling is the perfect solution to gaining more business.

RELATED ARTICLE: 3 Tips for Boosting Your Marketing Strategy with Custom Labels

Century Label is an industry leader that can meet all your needs and provide you with pressure sensitive labels that will get the attention of your target market and help you thrive. Reach out to us today at 800.537.9429.

5 Good Reasons to Use Pressure Sensitive Labels for Craft Beer

You’ve worked hard to develop the best-tasting beers possible to establish your craft beer brand—and you’re not alone. The craft beer industry is booming, comprising over 25% of the American beer market in 2019. With nearly 8,500 small and craft breweries scattered across the nation, you’ll need to stand out among this increasingly crowded market.

To do that, your labeling needs to represent your brand and draw the consumer’s eye. However, not just any label will do for a beverage product that frequently experiences cold temperatures, moisture, and other hazards before it ever lands in a retail cooler.

Fortunately, there’s an excellent labeling solution for craft beer—pressure sensitive labels.

RELATED ARTICLE: Craft Beer Trends and How They Will Impact Your Labels

Why Should You Use Pressure Sensitive Labels?

Unlike regular labels, which are pre-printed, cut, and glued to beer bottles, pressure-sensitive labels consist of three parts. First, there’s the face stock, which includes your imaging, then there’s a lining, and finally an adhesive back. This construction provides many benefits, including:

  1. Durability. Pressure sensitive labels are already much more durable than plain paper labels and are resistant to moisture, cold, and friction. For beer labels, you can add moisture-resistant varnish to provide further protection from damage when stored in cold, moist conditions.

  2. Customizability. Pressure sensitive labels can be printed using custom, full-color HD Flexo printing to provide the color-rich graphics that represent your brand. Also, you can add cold foil metallic imprints to ensure your brand stands out among others.

  3. Adaptability. For craft breweries with frequent changes in beer offerings due to seasonal beers, promotions, and more, pressure sensitive labels are the perfect choice. You can digitally print short runs of pressure sensitive labels, allowing you the freedom to test flavors, promos, and more.

  4. Professionalism. Paper labels often aren’t as richly colored as other labels; worse, they are susceptible to moisture and can easily peel off under stressful conditions. By contrast, richly colored, durable, pressure sensitive labels stay on the bottle and instantly appear professionally done, lending an aura of expertise and professionalism to your beer brand.

  5. Affordability. The vast majority of pressure sensitive labels are printed digitally, which requires a relatively short lead time and reduced labor to print. As a result, even short runs of pressure sensitive labels are affordable—and become even more inexpensive the more you print.

RELATED ARTICLE: 3 Tips for Boosting Your Marketing Strategy with Custom Labels

Explore Your Custom Pressure Sensitive Labeling Options

Your labeling decisions should reflect the quality of the beer you produce and the story of the brand you’ve founded. Pressure sensitive labels provide a professional, long-lasting, color-rich appearance for your craft beer. As a result, your packaging will invite more customers to buy your brand and introduce potential loyal followers to your carefully crafted beers.

If you’d like more information about designing a custom pressure sensitive label for your craft beer, contact Century Label today. We can help you get your beer off the shelves and into the hands of loyal, dedicated customers.

How Century Label Helped Three Clients Adjust to COVID-19

As the COVID-19 pandemic continues to spread around the globe, it has left many niche businesses struggling in its wake. While the worst affected have had to close their doors completely, others have seized on some rather unique opportunities to pivot to another product or another sector entirely. The most successful of these have found a way to produce the products we need the most of during the pandemic.

Here’s a look at how three different Century Label clients recently adjusted their business models to produce hand sanitizer in the wake of COVID-19:

Creating Better Days

Primarily a creator of CBD-infused wellness products including oils, gummies, and tinctures, Creating Better Days adapted its business model to include a brand new company called APEX Offense. According to owner Taryn L. Nahm, “My 7-year-old daughter has cold-induced asthma, I was terrified of COVID affecting her lungs. If she got the virus, we would end up in the NICU. I desperately searched for hand sanitizer and was sickened at the price gouging.”

Along the way, however, Nahm found that her internal label printer was unable to meet the high demand and short timeline caused by these unique circumstances. Fortunately, Century Label was able to help; “The team at Century Label got us proofs within hours, we secured our order and got it within days. Their timeliness and efficiency were greatly appreciated. We were able to keep on our production schedule with their assistance—allowing us to produce more and quicker without any delays.”

Enfusia

While Enfusia was built to produce a range of bath and body products focused on the incorporation of essential oils, vitamins, and botanical extracts, it, too, pivoted to sanitizer production during COVID-19. “We are NSF-Certified and FDA registered, and we knew at some point the FDA would give waivers to companies like ours to assist in bridging the gap,” says Debra Myers of Enfusia. That gave the company the initial push to begin producing sanitizer and maintain production despite limitations in supplies caused by the surge in product demand. 

Through the initial and continued challenges, Myers mentioned that the easiest part of her company’s pivot has been the branding and labeling of the new sanitizer product thanks to Century Label. “They have really been great, getting labels out the door so we can get products on the shelves. We've had a decades long relationship with Century Label, but it's in the tough times you know who your real suppliers are. They are right here with us!”

CK Products

As a large distributor and manufacturer of cake decorating, candy making, and kitchen tools and accessories, CK Products hardly seems like an ideal company to make the pivot to medical-grade sanitizers. However, during the COVID-19 pandemic, that’s exactly what CK Products did. According to John Steadman, “The current economy created capacity in our production schedule. CK wanted to retain employees and fill a need that would help fight the spread of COVID-19.”

The transition needed to be rapid to address diminishing sanitizer supplies. “In just a few weeks we had secured supply of the main ingredients, created packaging, and brought on new customers.” He attributes much of the quick turnaround to Century Label’s speedy labeling process: “Century Label helped CK by getting our label orders first in line so we could keep moving quickly.”

How Can Century Label Help You?

If your business has the manufacturing facilities in place, you can benefit from making a product pivot during these uncertain times. We are here to help If you are in need of custom printed hand sanitizer labels. Better yet, you’ll be helping meet a critical need for front-line healthcare workers, store employees, and more. For more information about how Century Label can guide you through the rebranding and re-labeling process, contact us today.

How Being a Leader in Labels Just Became an Essential Business

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While most of us haven't yet begun to imagine the ways in which our world will change in the days after the COVID-19 pandemic, one thing is for certain: nothing will ever seem the same afterwards. While many businesses are experiencing shutdowns during this global crisis, Century Label is fortunate enough to be able to step up in a leadership role and aid in this battle against the novel coronavirus. In fact, the increased and desperate need for hand sanitizers and disinfectants means that our FDA and EPA-compliant labels are more crucial now than ever before.

Hand Sanitizer

While hand sanitizer used to be primarily a tool of medical professionals, its use has been steadily on the rise in use for the last 10 years. Today, in light of this global pandemic, we see a very different picture altogether. The first week of March, after news of COVID-19 hit the general public in full force, saw a 470% increase in hand sanitizer sales compared to the previous year.

Both the Center for Disease Control (CDC) and the World Health Organization (WHO) have recommended high-alcohol-content hand sanitizers of more than 60% alcohol as an alternative to handwashing when soap and water are not available. It is one of the most effective ways to kill the virus and avoid its spread. Ensuring proper labeling of alcohol content is crucial to the fight against this virus.

While most of us in the United State have on-demand access to soap and hot water, there are many circumstances where we may need a hand sanitizer alternative. Here are some of the top reasons that we see such a need for increase in hand sanitizer use in the COVID-19 era:

  • Essential workers who don't have time to wash hands while doing their jobs

  • When shopping for essentials

  • During worship

  • In our vehicles

  • On public transportation

With so many stores in our communities experiencing shortages of this life-saving product, the ramping up of the production of hand sanitizers is essential in keeping us all safe.

RELATED ARTICLE: How to Properly Label Your Hand Sanitizer

Hard Surface Disinfectants

Hard surface disinfectants are another important weapon against COVID-19, and not just in hospitals and grocery stores, but in our homes, as well. Studies of the virus have shown that it can live on some hard surfaces, not just for hours, but days.

For this reason, both the WHO and the CDC recommend that disinfecting countertops, tables, doorknobs, handles, and floors become paramount, as part of our daily routine now. Fortunately, with proper disinfectants, the coronavirus is easy to kill.

RELATED ARTICLE: Switching to Delivery and Takeout Only? Ensure Safe Products with TamperSeal Labels

At Century Label, we are honored to help lead the charge in helping rid the nation and the globe of the coronavirus by clear and accurate labeling.

Switching to Delivery and Takeout Only? Ensure Safe Products with TamperSeal Labels

As COVID-19 – otherwise known as coronavirus – continues to ravage the US economy, more and more businesses are looking outside the box for ways to keep their clients. Unfortunately, much of this damage is an unavoidable consequence of the strict but very necessary precautionary measures businesses are undertaking to curb the spread of the disease. Among the hardest hit are the restaurants, bars, and craft breweries that are no longer able to open their doors to dine-in customers.

A Shift in Focus

With grocery stores, supermarkets, and even big box retailers under hours of operation restrictions and empty shelves plaguing retailers across the nation, food shopping is less feasible. Worse, navigating around in a large store with hundreds of others can be risky no matter how many precautions you take. For many clients and food and beverage providers alike, carryout and delivery services are now a lifeline.

Once thought to be a valuable side enhancement to brick and mortar food and beverage providers’ business, delivery and carryout services are more important than ever before. Whether clients come to your front door or drive-through window, or request delivery via your own drivers or a delivery service, shoring up your off-site dining and drinking options is crucial for those who have embraced the practice. Others, however, will need to remain reassured that food delivery is safe.

Add Your Safety Guarantee

With so many third-party delivery services operating today, customers may need reassurance that the packaging containing their food wasn’t opened – and potentially exposed to someone with COVID-19 – along the way. While there’s no proof the disease circulates through food and delivery has been deemed completely safe, many people will appreciate the additional peace of mind that comes with knowing their food is untouched until it’s opened inside their homes. Your solution? TamperSeal™ Labels from Century Label.

These unique labels feature small security slits that are compromised when the package is opened, alerting the purchaser immediately that the product was tampered with. Available in circular 2” and 3” sizes, TamperSeal labels can be customized with your company’s graphics as well as provide a space for pertinent information, such as the person who packaged the product, date and time, and contents. Your customers will get the reassurance they need that their food or beverage product is safe, and you’ll keep your customers, even in these uncertain times.

Contact Century Label Today

Ready to add your branding and begin implementing a solution that will provide reassurance and enhance customer relations long after COVID-19 is a distant memory?

Need more  information about TamperSeal labels? Contact Century Label at 800.537.9429 or reach out online at your earliest convenience.

Boosting Your Brand Identity with Your Label

Small Can be Mighty

No matter what types of products you sell, the labels on those products should be working just as hard as every other aspect of your marketing to promote your brand. This may be a challenge, because your product labels don’t have the same amount of space as your website, and it may seem like you don’t have enough space to really capture customers’ attention. 

While your labels have only a limited space, this does not mean you cannot make a sizeable boost to your brand identity with them. 

Choosing the Right Font

More than 60% of consumers base their purchasing decisions on product labels, so it’s vital to provide your customers with as much information as possible when they look at your products on a store shelf. The right font will make your product’s basic information stand out as much as possible. Clarity is crucial; you want your customers to be able to quickly identify your products as capable of fulfilling their needs and convey required details efficiently. The wrong font can make your label look busy, inconsistent, or low-quality; the right font will provide readability and boost the apparent quality of your products compared to others on the shelf.

RELATED ARTICLE: 3 Tips for Refreshing Your Brand in 2020

Making Effective Use of Color

The colors you choose for your product labels need to reflect your brand identity. It’s certainly possible to create variable color palettes for all your products, but they should still maintain consistency, so a customer viewing different products of yours can quickly assess that they all come from the same manufacturer. Color can play a big role in establishing your brand identity and creating an impactful label. Consider experimenting with different color choices to find one that makes your label stand out.

RELATED ARTICLE: What Does Your Color Palette Say About Your Business?

Developing a Logo at the Perfect Size

You might sell products of various sizes, so it’s important to take the time to develop different labels that maximize the impact of your logo. Determine how much space you have to work with to decide how much of that space you should devote to your logo. While you want your logo to be prominent, you don’t want it to completely overtake the label. 

RELATED ARTICLE: How to Choose the Right Label Size for Your Bottle

Work With an Experienced Labeling Partner

Developing perfect product labels to help you build your brand identity is a significant challenge, and it may feel like you don’t have enough room to include all the information you must while also making a significant impact with your branding. Working with an experienced product labeling service can help you cut production time and develop a successful strategy that boosts your brand image.

RELATED ARTICLE: 4 Questions to Ask Before You Hire a Label and Packaging Expert

Century Label has more than 40 years of experience with product labeling, and our team can help you develop the ideal label strategy for your products. Contact us today to learn more about how we can improve your branding strategy with high-quality product labels.

How to Choose the Right Label Size for Your Bottle

Once you’ve found the perfect bottle for your product, it’s time to add a custom label to make your product stand out on the shelf. Bottles come in various shapes and sizes. While many bottles may share the same fluid capacity, actual label size can vary widely. This guide will help you determine the correct bottle label size.

RELATED ARTICLE: Labels vs. Stickers: What’s the Difference?

Round Bottles

Round bottles make up a large majority of bottles on the market today and provide some flexibility, as you can choose whether you want your label to overlap or leave a gap between label edges. To find the correct label size:

  • Measure the entire circumference of the labeling surface with a flexible tape measure. If a tape measure isn’t handy, simply wind a piece of paper around the labeling surface and mark the spot where it overlaps; then, measure from the edge of the paper to your mark with a ruler.

  • Measure the height of your bottle from just above where it curves towards the bottom to just below where it curves into the neck.

  • Clients often prefer to subtract ⅛” to ¼” to give plenty of leeway for curvature and avoid error in lining up your label edges.

Square Bottles

Square bottles can provide your product with a unique, modern look. First, determine whether you want a label that wraps around your entire bottle or whether you want to label only one or two panels. To find the correct bottle label size:

  • Measure the height and width of a single panel with a ruler.

  • If you prefer a label that wraps completely around your bottle, you’ll need to measure the height, then the entire width of the bottle with a measuring tape or using the paper method described above.

Tapered Bottles

The term tapered refers to any bottle that steadily changes widths along the bottle’s height. Unfortunately, applying a traditional rectangular label to a tapered bottle can cause wrinkling, lifting, bubbling, and creasing. To address these issues, we often use smaller, curved labels, or even shrink sleeves instead of a traditional adhesive label.

Unusual Bottles

Unusually shaped bottles can make your product stand out on the shelf. Unfortunately, these bottles are often tricky to label. If your bottle has a flat surface, you can provide your label printer with its dimensions. Alternatively, if your bottle has a large number of curved or bumpy surfaces, consider a shrink sleeve instead of a traditional label.

RELATED ARTICLE: Custom Label Options: How Should I Label My Craft Beer for Sale?

For All Your Bottle Labeling Needs

Century Label has more than 40 years’ experience providing custom bottle labels of all shapes and sizes. If you need more information regarding label sizing or have additional concerns, please contact us today. We will be happy to assist you in finding a custom label solution for your unique bottle.

Labels vs. Stickers: What’s the Difference?

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Century Label provides a wide range of custom labeling services to clients who manufacture, distribute, and sell various types of products, from nutraceuticals to specialty foods. Some manufacturers face specific labeling and packaging requirements per federal regulations. When it comes to deciding on the right type of custom printed label for a product, many of our clients ask us what the difference is between a sticker and a label.

What are Stickers?

When you label something, you affix a printed piece of paper to it that remains in place with an adhesive. While this may sound a lot like a sticker, the difference lies in how each is used.

Stickers are generally intended for outdoor surfaces or products that come into contact with the elements. Stickers are great for advertising your brand on customers’ vehicle bumpers, camping trailers, coolers, outdoor equipment, and countless other items intended for outdoor use. Stickers generally have a finished layer over the printed graphic that allows water to bead and roll off without damaging the graphic and easy cleanup from mud, dirt, and other outdoor substances. Other types of stickers are colorful kids stickers featuring superheroes or gold stars placed on homework.

To advertise your brand, stickers are the best option. They allow your brand imagery to travel to unexpected places, piquing the interest of many potential new customers who will see your sticker and start researching your brand. This curiosity is natural and one of the best ways to drive brand awareness organically; your customers who use your stickers can essentially advertise your brand to others without saying a word.

RELATED ARTICLE: How to Use Your Label to Tell a Story

What are Labels?

Pressure sensitive labels are designed for indoor use and generally serve many other functions aside from marketing your brand and showing off your brand imagery. Labels should be attractive and enticing, but they generally focus more on product information than marketing. Your products’ labels should clearly convey all relevant and required product information to the consumer. Depending on what types of products you sell, this information could include manufacturing specifications, a list of ingredients, dietary warnings, instructions for use, expiration dates, or any combination of different types of information required by local, state, or federal laws.

Labels generally cannot withstand outdoor exposure. Most labels will start to tear and deteriorate when exposed to excessive precipitation or moisture, but they can withstand the typical moisture levels and oils many products come into contact with during shipping, storage, and placement on store shelves. The main purpose of labels is to make your products stand out on the shelf while providing consumers with all the information they need to make an informed decision about purchasing your products.

Contact Century Label today to learn more about the custom labeling services we offer.

Century Label Wins Pewter Award in the 2019 Gold Ink Awards Competition

Printing Impressions magazine, producer of the annual Gold Ink Awards, announced that Century Label has won a Pewter Award for the Hella Cocktail Co. Founders Collection Eucalyptus label in the Packaging (Labels) category. 

Hella Cocktail Co.'s Founders Collection Eucalyptus is part of a line of super premium cocktail bitters that stands apart from the competition and complements their core portfolio of craft cocktail ingredients. The most notable features of the award-winning label include the classy overall appearance, matte finish and use of metallic detail.

The award is the latest milestone in the partnership between Century Label and Hella Cocktail Co.

RELATED ARTICLE: How to Use Nostalgia in Your Label Design

This year’s Gold Ink Award winners were chosen among nearly 600 entries submitted within 47 different categories, including digital printing, commercial printing, catalogs, packaging and many more. 

Winning pieces were chosen based on print quality, technical difficulty and overall visual effect. To see the other award-winning pieces, view the full list of this year’s winners.

How to Use Your Label to Tell a Story

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Every company has a story to tell, and that includes your own. While you may not have realized it yet, storytelling is a tremendously powerful marketing tool when leveraged correctly. If you’re investing in high-quality labels and packaging for your products, why not incorporate your own story into your label design and try to connect with your customers on a deeper level?

People love stories, and human beings are the only creatures capable of learning from the experiences of others through retellings of those experiences and applying those lessons to their own lives. When you connect with a customer through a story, you resonate with them on a personal level, leaving a stronger impression than basic marketing and a snazzy logo can ever achieve.

Are Words Necessary?

Humans are visual creatures, and you can convey so much with the right imagery and colors without saying a single world. Of course, the labels for your products may need to include information required by law, depending on the types of products you sell, but that doesn’t mean the story you tell with your label must include words, too. Bold use of color, stellar photography, and countless other possibilities can convey your story without saying a word.

Leverage the Power of Technology

A simple yet effective addition to any label to help tell your story is a QR code. Virtually everyone has a smartphone today, and QR reader apps are easily accessible. The customer scans the QR code, and it takes them to a specifically designed experience that tells your story in a meaningful, memorable way.

RELATED ARTICLE: Bringing Packaging to Life with AR

Experiment with Unique Labeling Techniques

You have many more options than just standard matte finish or glossy labels. Embossing, foiling, and other forms of texturing create interest in your labels and provide customers with something unique and enjoyable. This also helps convey your company’s story. Do you want to make your products feel more unique, vintage, or handcrafted? Textured labels or other modern labeling techniques can help you achieve these results.

RELATED ARTICLE: How to Use Nostalgia in Your Label Design

Find the Right Professional Labeling Partner

Telling a story requires a great deal of thought and planning, but you also need a professional label printing partner to help you achieve your goals. Find a labeling partner that understands what you are trying to achieve when it comes to storytelling through your labeling. The partner’s design team should be able to collaborate with your own design and marketing teams to help you devise new product labels that convey the story you want to tell your customers.

RELATED ARTICLE: How to Choose the Right Private Label Manufacturing Partner

Century Label has almost 40 years of experience printing custom labels and packaging for a wide variety of consumer products. We understand that successful modern marketing requires making a memorable impression on your customers, and the right label can make a tremendous difference.

If you want to tell a story with your new product labels, contact Century Label today to learn more about our modern labeling technology and innovative printing processes.

4 Questions to Ask Before You Hire a Label and Packaging Partner

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The nature of a product’s packaging will make a first impression—and it is important to make it a good one. The relationship between brand owner and packaging partner can have an effect on customers. If a design is not sized properly or packaging is not received in a timely fashion, customer relations could suffer.

Not all label and packaging companies will be a good fit for every brand. Here are a few important questions to ask when finding a partner for labeling and packaging:

What Industries Do You Specialize In?

Some labeling companies cater to a specific niche. One of the first things to determine is if a potential partner has the capability to produce a particular packaging or label.

What Are Your Printing Processes Like?

A good specialty printing company should have modern printing equipment that is continuously updated to reflect shifts in technology. Ideally, a printing company will have the capability to handle a wide variety of projects. Century Label, for example, has 40 years of custom label printing experience and serves brands both large and small with its award-winning digital and HD Flexo printing technology.

What Type of Color Do You Use?

Not all color technology is the same, and older processes can lead to color that bleeds or does not translate well from schematic to actual printing. Century Label is capable of producing vivid colors in the exact shade of the brand owner’s vision, thanks to a state of the art color management system.

Can You Share Samples of Your Previous Work?

In the printing business, flexibility and reliability are essential. Companies should ask for references and scan the website for testimonials to ensure that the labels will arrive on time and within budget. It’s also important to make sure that labels will match the brand’s artistic style, vision, and standards for quality. Looking through samples of a company’s previous work can help make more informed decisions. Check out some examples of Century Label’s past work.

RELATED ARTICLE: A Few of Our Favorite Labels

The right packaging and labeling company for your brand will feature flexible and reliable service and the ability to bring your vision to life using the latest color and printing technology. Century Label has been producing labels and packaging for a variety of industries for four decades. To learn more about how we can help you, please contact us.

How to Use Nostalgia in Your Label Design

Old Fashioned Extraction from Sun King Brewery and Founder’s Collection from Hella Cocktail Co.

From television series like GLOW, Stranger Things and the reboot of Twin Peaks to the the “throwback” versions of Mountain Dew and Dr. Pepper to the ‘80s and ‘90s dance parties that are popping up in cities across the country, the nostalgia marketing industry has seen a lot of success in the past few years.

Nostalgia can be used as a temporary change or promotional motif to suggest a special edition/limited product or i can utilize colors, fonts, and styles of the past to create a unique label for an entire product line. Companies that are interested in a retro-themed product line or just want to shake things up temporarily with a bit of nostalgia-driven marketing should remember—it all starts with the label.

How Does Nostalgia Marketing Work?

The businesses who see the greatest success with nostalgia marketing are those that successfully capture the essence of the past with an eye toward the future. It’s essential for marketers to find a good balance between pulling at heartstrings and maintaining a campaign that sells. Some parts of the past are better left in the past, so it’s vital for any brand hoping to capitalize on nostalgia marketing to do so tastefully.

RELATED ARTICLE: How to Use Color Psychology in Your Favor

Best Practices for Nostalgia Marketing

  • Know your audience. Marketers that attempt to make nostalgic emotional content aimed at tugging at their audience’s heartstrings should know their audience. Nostalgia is very different for a Gen-Xer than it is for a baby boomer, and older millennials will likely have very different ideas of what makes good nostalgic content.

  • Plan ahead. The past cannot be successfully romanticized through marketing without a plan for the future. Some of the most successful nostalgic content in recent years only succeeded because it resonates with progress toward the future.

  • Leave room for growth. Brand identity should be the cornerstone of every marketing campaign, and nostalgia marketing doesn’t require an entire overhaul of a brand image. Ideally, nostalgia marketing or a nostalgic redesign of a logo or website should be a temporary change, and brand message and tone can be maintain while still capturing a nostalgic flair with just a few subtle tweaks to the content structure.

Custom Labels for Nostalgia Marketing

Interested in launching a limited-time product promotion with a nostalgic theme?

Century Label has helped many clients develop unique, functional, and sustainable product packaging with nostalgic themes. A retro marketing campaign could generate renewed interest in your products or cultivate stronger bonds with your customer base.

The Century Label team will work with you every step of the process to ensure your nostalgia marketing campaign stays on-message with your brand values and hits the right notes with your audience, so contact us today for more information.

A Few of Our Favorite Labels

Amoretti Artisan Natural Flavors Black Cherry

Featuring a beautiful soft gradient in the background and behind the nutrition panel, the label for Amoretti Artisan Natural Flavors Black Cherry conveys the message that a delicious product awaits the consumer. The matte finish sets off the stark color, while the detail on the image gives the impression that the black cherries could be picked clean off the paper.

“The graphics really pop on the label. The matte lamination is one of my favorite looks and gives the product a great modern look.” - Susan Ramos

Amoretti Flori di Scilia

The Amoretti Floria di Scilia piece pairs the use of silver BOPP with white accents to produce the metallic border and the accents on the letters in the Amoretti logo. With the digital press, we were able to achieve an impressively smooth gradient on the image in the center of the label. The glossy finish gives the label a clean, classy look.

“The use of the silver and the subtle drop shadow enhance the overall look of the final product. With our digital printing we are able to hold a 1:1 registration, making for a beautiful finished product.” - Susan Ramos

Sun King Brewery Electric Reindeer

Now in its second year, the Winterlights festival, held on the grounds of the Indianapolis Museum of Art, has quickly become a popular Christmastime destination. This year, Indianapolis-based Sun King Brewery partnered with the festival to create Electric Reindeer, a seasonal brown ale that was available exclusively to attendees. The shrink sleeve reflects the visual aesthetic of the festival, employing a contrast of neon colors on a dark background and depicting the actual light displays. The reindeer is especially impressive in the way that it appears almost illuminated. A light gradient in the background and the out-of-process red add to the dramatic impression that the sleeve makes.

“This was a new can layout for us and we loved the way that the graphics fit the can. It is a great use of the shrink sleeve product.” - Susan Ramos

Sun King Brewery Old Fashioned Extraction

The Sun King Old Fashioned Extraction label was created for Sun King's limited King's Reserve line. The customer requested the metallic element and we achieved this by simulating Pantone 7599 C (orange) and 7562 C (gold) with our silver BOPP material. The contrast between the orange and gold colors gives the label a worn, aged look that is not only visually pleasing, but also perfectly represents the barrel-aged beer inside.

“The creativity of the design showcased a great use of the digital process. The metallic print along with the perfect registration from the digital press made for a dynamic label.” - Susan Ramos

Hella Cocktail Co. Founder’s Collection

Hella Cocktail Co.'s line of super premium cocktail bitters stand apart from the competition and also complement their core portfolio of craft cocktail ingredients. For the Hella Bitters Founder's Collection piece, we were able to create an alluring label that has since earned placement in the nation-wide demo kit of the HP Indigo Business Development & Brand Management team. The classy overall appearance, matte finish and use of metallic detail on the buildings in the lower-right corner are the most notable points of the label.

“This was for a custom private label project. The metallic imprint combined with the matte lamination, make this product really stand out on the shelf.” - Susan Ramos

Fort Nonsense Brewing Great Falls IPA

Fort Nonsense Brewing Company is a craft brewery located in Denville, NJ, offering a variety of ales and lagers. This label was created for Fort Nonsense's Great Falls IPA, a West Coast style, brewed and dry-hopped with Cascade and Amarillo hops. This is Fort Nonsense's lone canned beer; due to the complexity of many of the colors used on the label, ensuring proper press calibration to hit color targets was critical.

“The creativity of the design on the artwork was perfect for our HP Indigo presses. The label is an excellent alternative to a shrink sleeve and the colors really stand out well.” - Susan Ramos

Olive Packaging Specially Selected Garlic Stuffed Olives

The label employs 4-color process plus two spot colors (Pantone 258 C and Pantone Black 6 C), as well as two UV varnishes: matte textured UV scuff-resistant and a gloss UV. The P5 press enabled us to achieve these textures, which can present a challenge when being printed flexographically.

"Our ability to print two different varnishes enabled us to print this label, which conforms to the brand standards that Olive Packaging requires for their nationally-known grocery customer." - Mark Dally

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