With pet food and treat products, visual appeal is every bit as important as quality. After all, most of the humans making the purchase are not actually going to taste them. Often, however, they will check the package to be sure the goodies purchased for their pet to eat meet FDA regulations, as well as those established by the Association of American Feed Control Officials.

Fun Ideas for Packaging Your Gourmet Pet Treat Brand

Put these five helpful packaging and labeling ideas to work for you and watch your gourmet pet treat business grow.

Metal Tins. Metal tins are a classic packaging product that have stood the test of time. They are decorative, functional, and people love them. Many antique product tins are collectable today. A great marketing idea is to advertise refill packs that you offer right on the tin.
Cellophane Bags. There are two big bonuses to using cellophane bag packaging. They allow the customer to see the treats they are buying and even smell their goodness; the aroma really comes through. They may not actually taste the treats, but if they smell good, they are likely to purchase.
Standup Pouch. Consider using a stand-up pouch. They are practical and versatile. The resealable plastic container is a favorite among pet owners. Choosing a pouch with a clear front panel offers a similar benefit to cellophane, allowing the buyer to view the treats before buying.
Paper Bags. If you don’t have the budget for more costly packaging, you may want to think about paper bags. They are recyclable, biodegradable, and can be labeled with upscale stickers.
Bakery Boxes. Treats in bakery boxes move quickly because they are cute. People are attracted to the boutique-style look, and the boxes are available in multiple sizes. Another selling point is that they are perfect for giving as gifts.

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Now that you have decided on what type of packaging to use, the next step is your label design. You want something that catches the buyer’s eye and stands out from the rest. A good labeling idea is a design and description that appeals to the pet owner’s senses. If something looks and sounds delicious to the human, they are likely to assume their pet will find it delicious, too.

Keep Visuals at the Top of Your Labeling List

Don’t forget to include the required labeling information, such as product name, brand name, species, life stage, feeding guide, quantity, guaranteed analysis, ingredients, calorie statement, nutritional adequacy statement, and manufacturer name and address.

Century Label is here for all your gourmet pet treat packaging and labeling needs. Reach out to us today, and we’ll help you reach those fur babies who haven’t had the pleasure of enjoying your gourmet delicacies made especially for them.