Make Pet Food Stand Out with Proper Labeling

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The pet food industry has grown in leaps and bounds—yes, pun intended! If you looked back some 10 or 15 years ago, you probably would not have imagined how revolutionized your pet’s food options would become. Today’s modern pet food market is a diverse resource of pet food meals that include freeze-dried ingredients, gravies, choice cut of proteins, and meal enhancers. You only need to take a quick glance at pet product labeling to see how modern pet trends are geared towards premiumization and humanization of their food and treats.

Creating Pet Products That Are Humanized and Premium

With pets becoming increasingly integral parts of families, many people are regarding them as individuals with personalities and preferences that are distinct from one another. And it is no surprise that the manufacturing industry has taken notice of pet food and treat packaging designs that uniquely capture and indulge the senses of both the pets and their parents.

Pet Products and Why They Don’t Get Far

The average consumer spends as little as three seconds honing in on a product that is first and foremost aesthetically pleasing. Research has also shown that of the 30,000 products launched annually, 80% fall flat. This includes pet products. The reason is simple; these goods remain unnoticed and will end up pushed to the back of the shelves.

CLICK TO LEARN MORE ABOUT CUSTOM PET PRODUCT LABELING

It is obviously a good idea to consider the packaging and label design when trying to get customers to notice your brand. With shelves upon shelves of competing brands, it only makes sense to ensure that your pet product labeling stands out.

Visual Appeal in Pet Product Labeling

Similar to human products, a well-designed label is not only aesthetically appealing. It also provides the shopper with an instant idea about what the pouch, carton, can, or tub contains without having to read the fine print on the back.

Labels that are clear and well thought out clue people (and even smart pets) in about the contents. More importantly, it helps avoid confusion between animal products. For instance, pet food and treats are often packaged in bright and appealing colors. A photo of a snacking pooch or feline is visible instantly.

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Most packets contain images of the ingredients that pet owners can expect the product to contain. Therefore, cat food would have icons of fish, chicken, and meat. Dogs would have a selection of meat products and vegetables prominently depicted on the packaging.

Bath products, shampoos, and medication on the other hand are often seen in packages that are more monochromatic. Whites and shades of blue are typically used and associated with cleaning, hygiene, or medication.

It’s a Dog-Eat-Dog World

In the highly competitive world of pet product manufacturing, product design has to be compelling yet easily distinguishable amongst the sea of items being put on shelves each day. The right pet product labeling gets a brand noticed. It ensures recall so that consumers know what to look out for each time they shop. They can reach into a pet shop shelf and find what they are looking for in minutes.

For information on how to label your pet industry products, please contact Century Label today for all your pet food labeling and flexible packaging needs.

Packaging for Pet Food and Treats Infused with CBD

Since 2014, cannabidiol (CBD) infused pet foods and treats have been on the rise. The chemical provides numerous benefits for humans and is now becoming a popular choice for pets by their owners. If you’re planning on selling any CBD pet treats, it’s important to understand the pet treat packaging requirements for these products. Adhering to them is a must since these products are still a hot topic of contention in the community.

CBD’s Rise in Popularity

Cannabidiol comes from the Cannabis Sativa plant, which is also commonly known as marijuana or hemp. Manufacturers extract and incorporate this ingredient into various products, from edibles to oil. Many of its users attest to the calming and relaxing effect of the compound. It provides all the benefits without the psychoactive effects of delta-9-tetrahydrocannabinol (TCH).

Some mistakenly believe that cannabidiol causes euphoric effects, when in fact this is derived from THC. Instead, CBD produces supplemental effects that can help to reduce pain and improve health conditions.

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CBD has now found its way to pet treats and food. Research has proven that it is both safe for pets and will have no psychoactive effects on them. Nevertheless, you should always purchase high-quality CBD products that have undergone thorough tests. Many pet owners have attested to the benefits that CBD provides. Here are some of the most common effects:

• It reduces anxiety

• It helps with seizures and inflammation

• It reduces pain

• It treats appetite loss

• It helps with skin conditions

• It discourages restlessness

Packaging Requirements for Food Containing CBD

Like many pet products, the FDA is very strict when it comes to CBD product labels. You have to provide complete information and be specific. Many of the labeling regulations you see in human products are the same for pet products. Take a look at some information that needs to be included on your packaging:

• Ingredient declaration: You must provide a full list of ingredients as required by the FDA.

• Disclosure: You must include all information that consumers need to know when using your product.

• CBD product identity: The product must indicate that it contains CBD and its specific use as a treat or food.

• Net quantity of contents: You must state the amount, whether in solid or liquid measurement.

• Warning statement: Your product should contain warnings for possible complications.

• Manufacturer contact information: Including a phone number, name, and address is essential. People will want to call in for concerns or complaints.

High-Quality Compliant Product Labels with Century Label

One of the most important parts of a product is its labeling. It can be challenging to create an attractive label that still complies with the Food and Drug Administration’s requirements. A simple mistake can cause delays that may harm your business and your customers. It can seem extremely daunting, which is why you need all the help you can get.

Century Label’s 40 years of experience can help you create pet food and treat packaging that meets all of the regulations. You can sell your products without a worry as we look into all angles to help you avoid any pitfalls.

For information on how to label your pet industry CBD products, please contact Century Label today for all your CBD labeling and packaging needs.

How to Comply with Pet Food Label Requirements

Labeling is one of the biggest challenges facing consumer product manufacturers, and food product labeling in particular can be incredibly challenging. Every type of food product manufacturer must meet all applicable labeling regulations from the Food and Drug Administration, and that includes companies that produce pet food products.

If your company manufactures any type of pet food, you need to ensure your labels meet the applicable labeling rules. Failing to do so can not only cause significant supply chain delays and ultimately harm your brand but also potentially harm your customers’ pets.

FDA Pet Food Labeling Regulations

Americans are very discerning when it comes to their pets, and it’s essential that your pet food products provide consumers with the information they need to make informed purchasing decisions. Many of the regulations that apply to pet food labels also apply to food products intended for human consumption, but you need to be a bit more specific in some ways when it comes to food and treats for pets.

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The FDA requires that all pet food product labels include the following information:

• A declaration of intended species. If your product is a dog treat, the label must indicate that it is intended only for dogs. In some cases, you may need to specify the breed or size of animal for which the product is intended.

• Quantity. The label should clearly indicate the number of servings in the package, the weight of the package, and/or the number of individual treats in the package.

• A guaranteed nutrition analysis. Quality and consistency are crucial in pet food production. Your label must include an accurate breakdown of the nutrients included in the product, such as crude protein, crude fat, crude fiber, moisture content, and other nutrients if the product claims to be a significant source of those nutrients.

• Ingredients list. Like any other food product, pet foods sold commercially must include a full list of all ingredients used in the creation of the product.

• A statement of nutritional adequacy. These statements are sometimes optional, but it’s good practice to describe your product as a treat if it is intended as a treat, and the same applies to full meal servings and supplements.

• Feeding directions. The pet food product label should include a breakdown of how to feed the product to the intended species, such as serving size by weight of the animal or at different stages of an animal’s life.

• Manufacturer and/or distributor address and contact information. The label must allow consumers to contact the manufacturer and/or distributor with comments, complaints, or concerns. This information is also mandatory for traceability purposes.

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While the amount of information your pet food product labels require may seem daunting, it is essential to ensure your labels meet these regulations if you want your brand to succeed. Century Label has more than 40 years of experience in professional product labeling. We can help you design an eye-catching and streamlined pet food product label that meets all FDA regulations. Contact us today to learn more about our services.

5 Packaging Ideas for Your Gourmet Pet Treats

With pet food and treat products, visual appeal is every bit as important as quality. After all, most of the humans making the purchase are not actually going to taste them. Often, however, they will check the package to be sure the goodies purchased for their pet to eat meet FDA regulations, as well as those established by the Association of American Feed Control Officials.

Fun Ideas for Packaging Your Gourmet Pet Treat Brand

Put these five helpful packaging and labeling ideas to work for you and watch your gourmet pet treat business grow.

1. Metal Tins. Metal tins are a classic packaging product that have stood the test of time. They are decorative, functional, and people love them. Many antique product tins are collectable today. A great marketing idea is to advertise refill packs that you offer right on the tin.

2. Cellophane Bags. There are two big bonuses to using cellophane bag packaging. They allow the customer to see the treats they are buying and even smell their goodness; the aroma really comes through. They may not actually taste the treats, but if they smell good, they are likely to purchase.

3. Standup Pouch. Consider using a stand-up pouch. They are practical and versatile. The resealable plastic container is a favorite among pet owners. Choosing a pouch with a clear front panel offers a similar benefit to cellophane, allowing the buyer to view the treats before buying.

4. Paper Bags. If you don’t have the budget for more costly packaging, you may want to think about paper bags. They are recyclable, biodegradable, and can be labeled with upscale stickers.

5. Bakery Boxes. Treats in bakery boxes move quickly because they are cute. People are attracted to the boutique-style look, and the boxes are available in multiple sizes. Another selling point is that they are perfect for giving as gifts.

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Now that you have decided on what type of packaging to use, the next step is your label design. You want something that catches the buyer’s eye and stands out from the rest. A good labeling idea is a design and description that appeals to the pet owner’s senses. If something looks and sounds delicious to the human, they are likely to assume their pet will find it delicious, too.

Keep Visuals at the Top of Your Labeling List

Don’t forget to include the required labeling information, such as product name, brand name, species, life stage, feeding guide, quantity, guaranteed analysis, ingredients, calorie statement, nutritional adequacy statement, and manufacturer name and address.

Century Label is here for all your gourmet pet treat packaging and labeling needs. Reach out to us today, and we’ll help you reach those fur babies who haven’t had the pleasure of enjoying your gourmet delicacies made especially for them.