So, you have a great product. However, there’s still one thing left to do—one important factor that can make or break the start of your business. It will help get customers’ attention and help them recognize your product in an instant—it’s your custom label!
RELATED ARTICLE: You’ve Created a Healthy, Delicious Snack – Here’s How to Label It
But you can’t just put any labels on your product. In fact, you have to consider a lot of things even in the designing phase. In this post, you will find questions that you need to ask yourself (and find answers to) when choosing the right custom label design for your products.
What is the product?
Determining the type of product is crucial in the design phase. You have to consider many things like: Is it food or is it a luxury item? When it comes to the design phase of a certain item, we have to consider its color. Food is associated with red, while luxury items are associated with black. This helps customers recognize and categorize the product in an instant.
Who are the buyers of the product?
Who are the consumers that you are catering to with your product? Women or men? Young or adult? It’s important to put a focus on the design that will capture the attention of your target consumers. For example, if you are selling to adults aged 40 and above, you should consider using fonts that are larger than usual.
Who is your competition?
It is indeed important to stand out, but too much uniqueness can isolate your product. Over the years, ketchup has been known to be packaged in see-through bottles that enhance its red color. Now, if you put ketchup in a bottle that is fully labeled with a different color just to be different from the others, chances are that consumers won’t even look at your product.
You have to stay in the category of the appearance of your product—just enough for customers to recognize what it is at the first glance. You have to consider the color, the branding, and the overall appearance. You have to stand out but not to the point that your product will be uncategorized.
What is the first thing you notice when you see your label?
When designing your label or brand logo, you have to ensure that its first impression will make a long-lasting impact on the customers. What is the first thing you see on the label? Don’t get so caught up with the design phase that you forget how others will perceive your brand.
Is all the information correct?
A label must include all the necessary information there is about the product for many reasons. Ingredients, nutritional value, warnings, materials—these are the usual things that are written on the label to inform consumers. Mislabeling can damage your business’s reputation, so transparency and honesty are crucial.
RELATED ARTICLE: Does Your Label Truly Enhance Your Organic Product?
At Century Label, your brand is our business! We have specialized in the quality printing of custom labels and packaging since 1980. If you have any questions about the design process for your next project, contact us today to speak to one of our customer experience professionals.
