Cannabis products have become all the rage thanks to most states now allowing the legal sale of cannabis. The next step is to elevate your packaging by opting for unique and premium labeling for your luxury cannabis products. Labeling a product can make or break a business because these labels are essential for customers to identify your product and see if they might like them.
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Here are four tips to help your product stand out in labeling.
1. Use Aesthetic Designs
The most important rule for presentation is that the packaging be resistant to light and tamper-proof for children. The packaging could be opaque to conceal its content, and the artwork could reflect that as well. Medical or recreational cannabis must only appeal to adults. Because the target audience is solely adults, avoid any cartoon-like characters. Likewise, be cautious with your color-palettes. Bright tones that are eye-catching to children should not be part of your aesthetic design.
2. Use Easy to Understand Content
Labels should include the brand name, clear indicators of what kind of cannabis it is, and the contact info. There should also be specific information to help the consumers make informed choices and administer the product correctly. It should be written in simple, legible English.
Each state will have different requirements. Most state laws specify rules regarding the recommended dosage, warnings, specific quantity (in ounces or grams), name of the product, and the expiration date on all cannabis labels.
It would help to make product labels clear by reiterating certain regulations – like that it can’t be used by anyone else or to keep away from children. Allergen warnings must be included.
3. Use Green Colors and Logos
Cannabis users generally appreciate the product’s natural roots, and so there’s a potential to hop on the “raw” and “organic” trend. Muted greens and browns can give these products authenticity in how natural they are, and the language used can reflect that as well.
4. Minimalism
A minimalist approach to branding can give a stylish and contemporary look and feel to your luxury cannabis product. Clean and straightforward designs fit well with the theme of relaxation and meditation.
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Contact Century Label
Century Label offers state-of-the-art HD Flexo labels and leverages the most advanced digital equipment using our exceptional onsite printing facilities. Coupled with our dedicated production and graphics departments, your label will stand out among the competition. Century Label will meet your unique packaging needs. Request a quote today!
