With most states allowing hemp-based CBD products to be sold legally, businesses big and small are jumping on the bandwagon. The most important factor for many CBD companies is following the legal guidelines for selling CBD. However, because so many options are available, the aesthetic appeal of a product can make or break a business.

Here are 6 tips for creating a cool, effective CBD label for your product.

1. Highlight Your Differences

When it comes to standing out in a sea of CBD products, highlighting your company’s mission and ways that you do things differently can only help you. Make it obvious why you’re different from your competitors and center your design around those differences.

2. Use Bold Color

To stand out on the shelves, make sure your label has trendy, eye-catching colors. Many companies go the route of sterile, professional, or medical-looking labels for these products. Helping them seem friendly, fun, and approachable attracts an untapped market.

3. Be a Reference

Because it’s been illegal for so long, hemp-based products seem unapproachable to many people. The last thing you want to do is turn away customers by seeming exclusive or inaccessible, and the best way to do that is by educating your customer. Use your label to talk up the benefits of CBD use and educate consumers on how the product can help with different things.

4. Be Honest

Gone are the days when people don’t care about what’s in their products. Everything from haircare to food is becoming more simple and straightforward and CBD should be no different. Be clear about what’s in your products and how they’re made, your customers will appreciate it.

5. Choose Good Fonts

It’s one of the basics of design, a cool, trendy font on your labels takes them to the next level. This will help to boost your overall aesthetic and can make customers want to display their CBD with pride rather than stuffing it in a drawer or medicine cabinet. While you’re choosing the font, though, make sure it’s easy to read.

6. Stay Legal

The last thing you want to do is violate the new laws surrounding CBD sales. There are specific guidelines about what needs to be included on CBD product labels, so research your state’s laws and follow them strictly.

Contact Century Label

Century Label is your one-stop shop for unique custom labels and packaging. No matter what your product is, we can create a label that will work for you. Contact us today!