Craft beers are as unique as their crafters, and labels should explore that uniqueness. However, to nail your brand, you need to understand your options when it comes to labeling your beers. Unlike other industries, the same product poured into a different container can completely affect its labeling. The craft beer industry has been positively booming over the last several years, and competition is fierce. If you want your brand to stand out above the crowd, then you need to choose the best labeling option for your goals.
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Shrink Sleeves
If you want a sleek and streamlined look for your craft beer, shrink sleeves are a fantastic choice. It’s easy for the team at Century Label to adjust your imagery to conform to the shape of your containers, and shrink sleeves offer smooth and seamless labeling for your craft beers. These are great options if you prefer bold color choices and eye-catching branding.
Pressure Sensitive Labels
These are the standby for the beer industry. They adhere easily to bottles and are available in customizable shapes and patterns, so you can get creative with your designs. Pressure sensitive labels are easy to design, cost-effective, and enable quick labeling processes. If you’re looking for the simplest method of getting your brand imagery in front of your customers’ eyes, pressure sensitive labels are a great option.
Metallic Foil Labels
If you want your craft beer to appeal to the high-end crowd, metallic foil labels are the best option for you. This labeling solution provides elegance and sophistication for your beverage containers, immediately providing your brand with an additional sense of quality that can help your craft beer stand out from the crowd. While this option may not be the best choice for heavy ink coverage or reverse print designs, it can be a great solution for craft beer manufacturers that prefer crisp, minimalist label designs that scream quality.
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Choose an Experienced Labeling Partner for Your Craft Beer Line
The craft beer industry isn’t going anywhere anytime soon. It’s continuing to gain popularity across the country as individual brewers, restaurants, and other businesses continue experimenting with their own unique beer blends, hoping to draw a crowd. If you’re stuck deciding which type of label would be best for your craft beer, Century Label can help.
With more than four decades of experience as a professional product labeling service, we have become an industry leader in craft beer labeling and can help you develop a labeling solution that works for your brand. Contact Century Label today to learn more about our available craft beer labeling options.
