In a gourmet grocery chock full of products, it’s all too easy for items to get lost on the many shelves, coolers, and displays that line the aisles. Therefore, it’s important to ensure your specialty food product receives the attention it deserves by making it stand out from the competition.
One of the primary ways to identify your food product as a specialty item is by incorporating packaging with a unique shape.
How Does Packaging Shape Influence Consumer Perception?
For specialty food producers, it’s extremely important to differentiate the product from the many competitors. Utilizing uniquely shaped packaging causes your product to stand out, setting it apart from the rest and identifying it as a top-tier food product. In turn, this bit of separation can help consumers view your product as having additional value as compared to all the others, cementing its status as a specialty food item, and inspiring many consumers to spend more to purchase it.
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Unique Shapes to Try
Far removed from the everyday rectangular boxes and cylindrical jars, specialty food packaging has recently begun to take on a variety of unusual shapes to stand out in the ways listed above.
These shapes could help your specialty food product rise above the rest:
Hexagonal: While ideal for jars of honey or jam, hexagonal packaging can find a niche in cardboard snack packaging as well. This non-traditional shape stands out from its generic counterparts and imbues a sense of sophistication.
Tall and tapered: If your specialty product is a liquid, such as a marinade, vinegar, oil, or beverage, try a bottle that is wider at the bottom and tapers to the mouth. This shape is often perceived as elegant and can lend an exotic feel to your product.
Pyramidic: Teas, chocolates, and other dry goods can do well in a pyramid-shaped cardboard container that opens at the top. This unique shape often reads as imported and high-quality.
Rounded: A far cry from the traditional cylindrical jars, a shorter, squatter, rounded jar is excellent for specialty spreads and sauces. While round containers are often reserved for small-batch items, larger, spherical shapes can be used for specialty foods of all types.
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Leave the Labeling to Us
Of course, with any unique product packaging shape and size comes one key consideration—how you’ll affix your specialty, branded label so your customers will be able to identify your product.
The experts at Century Label can help you choose from any of our custom-printed, pressure sensitive label types—including digital labels and HD Flexo labels—in the perfect shape to complement your unique packaging choices. Or, use a shrink sleeve, HD printed and guaranteed to conform to packaging of any shape under the sun.
Ready to get started? Call us at 800-537-9429, or request a quote today.
