The pet food industry has grown in leaps and bounds—yes, pun intended! If you looked back some 10 or 15 years ago, you probably would not have imagined how revolutionized your pet’s food options would become. Today’s modern pet food market is a diverse resource of pet food meals that include freeze-dried ingredients, gravies, choice cut of proteins, and meal enhancers. You only need to take a quick glance at pet product labeling to see how modern pet trends are geared towards premiumization and humanization of their food and treats.
Creating Pet Products That Are Humanized and Premium
With pets becoming increasingly integral parts of families, many people are regarding them as individuals with personalities and preferences that are distinct from one another. And it is no surprise that the manufacturing industry has taken notice of pet food and treat packaging designs that uniquely capture and indulge the senses of both the pets and their parents.
Pet Products and Why They Don’t Get Far
The average consumer spends as little as three seconds honing in on a product that is first and foremost aesthetically pleasing. Research has also shown that of the 30,000 products launched annually, 80% fall flat. This includes pet products. The reason is simple; these goods remain unnoticed and will end up pushed to the back of the shelves.
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It is obviously a good idea to consider the packaging and label design when trying to get customers to notice your brand. With shelves upon shelves of competing brands, it only makes sense to ensure that your pet product labeling stands out.
Visual Appeal in Pet Product Labeling
Similar to human products, a well-designed label is not only aesthetically appealing. It also provides the shopper with an instant idea about what the pouch, carton, can, or tub contains without having to read the fine print on the back.
Labels that are clear and well thought out clue people (and even smart pets) in about the contents. More importantly, it helps avoid confusion between animal products. For instance, pet food and treats are often packaged in bright and appealing colors. A photo of a snacking pooch or feline is visible instantly.
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Most packets contain images of the ingredients that pet owners can expect the product to contain. Therefore, cat food would have icons of fish, chicken, and meat. Dogs would have a selection of meat products and vegetables prominently depicted on the packaging.
Bath products, shampoos, and medication on the other hand are often seen in packages that are more monochromatic. Whites and shades of blue are typically used and associated with cleaning, hygiene, or medication.
It’s a Dog-Eat-Dog World
In the highly competitive world of pet product manufacturing, product design has to be compelling yet easily distinguishable amongst the sea of items being put on shelves each day. The right pet product labeling gets a brand noticed. It ensures recall so that consumers know what to look out for each time they shop. They can reach into a pet shop shelf and find what they are looking for in minutes.
For information on how to label your pet industry products, please contact Century Label today for all your pet food labeling and flexible packaging needs.
