Over the last few decades in the United States, consumers have seen a veritable explosion of health and wellness products hit the market. Everything from food and beverage products to organic remedies for common ailments and countless types of supplements have taken over the wellness industry. Additionally, the U.S. has also witnessed a dramatic shift in legislation surrounding cannabis and its derivative products such as cannabidiol (CBD).
Government Legislation and Labeling Regulations
Legislation surrounding cannabis and non-psychoactive products has relaxed to the point that many small business owners now exclusively focus on CBD products. The health and wellness market continues to balloon thanks to the high popularity of CBD products, and manufacturers need to know what’s coming and alter their strategies accordingly to take full advantage of this high demand.
While many state governments have embraced CBD legalization and some have even moved to fully decriminalize cannabis, other states are more hesitant to enact such changes. One constant across all states that allow the production, sale, and consumption of CBD products is labeling regulation. It is essential for customers to know exactly what each product contains, how to use it correctly, and what regulatory standards it meets. The label should include all of this information.
CBD product manufacturers must include very specific and accurate information about their products on their labels and packaging, and any missteps can easily lead to products pulled from store shelves, fines, and more. To futureproof your CBD product line, invest in a robust labeling solution that helps you meet your labeling requirements.
RELATED ARTICLE: The Future of CBD Labeling
Keeping Your Labels Noticeable and Competitive
Another strategy you should enact to prepare for the changes coming to the CBD product industry is to keep your labels competitive and noticeable on store shelves. CBD products are popular with consumers, and the demand has encouraged many companies to start experimenting with CBD products. If you want to make a profit in this sector, you face a tremendous level of competition.
It’s more important than ever to develop an eye-catching label design that not only helps you establish brand power in a highly competitive market but also meets all applicable labeling regulations for the territories in which you plan to distribute and sell your products. This requires a significant amount of research and time investment, but it will pay off tremendously when you know your CBD product labels include all required information in a unique, attractive packaging design.
RELATED ARTICLE: What CBD Labels Tell the Consumer
The right professional labeling partner can make a big impact on the success of your CBD product line. Century Label has more than four decades of experience in professional product labeling, and we help our clients across various industries develop packaging solutions that not only attract their target customers but also help them maintain full compliance with applicable regulations and stand out from the crowd with sleek, attractive, and functional labels and packaging.
Contact us today for more information about how Century Label can help you prepare for the future of the CBD product market.
