When consumers first lay eyes on a new product, they form an opinion about it within seconds. With the variety of options available in our global market, it’s more important than ever to ensure that that first impression is a good once. Therefore, it is critical to invest in high quality, personalized custom labels for your products. The right label can catch consumers’ attention and educate them about the identity of your brand and establish its professionalism and trustworthiness.

Pressure sensitive labels are an ideal choice for most situations, given their numerous benefits and advantages. Whether you’re just starting out or looking to reinvent your current branding, pressure sensitive labels may be exactly what you need.

Benefits of Pressure Sensitive Labels

Rapid Turnaround Time

Pressure sensitive labels can be printed and delivered in a very short time, allowing you to quickly translate your design from a mere thought into physical labels on store shelves. This, in turn, gives you more time to assess the results and make any changes necessary without negatively impacting your productivity.

Cost-Effectiveness

In addition to printing at high speeds, pressure sensitive labels are also extremely affordable. Every step in the production process has a cost, and as a business owner, it is critical to keep those costs low to avoid cutting into your revenue. They are also extremely easy to incorporate into your existing production lines, so you don’t have to spend unnecessary resources, adding the new labels to your products. By choosing to use pressure sensitive labels, you can effectively cut your expenses and maximize profits.

Versatility

Depending on the type of product, you might be wondering how some of your unique needs might complicate the labeling process. Fortunately, pressure sensitive labels are extremely versatile, available in a wide range of shapes and sizes without sacrificing resolution.

Durability

These labels will last far beyond their time in stores. They don’t wrinkle over time, and the durable surfaces are resistant to direct sunlight and water. This ensures that your branding will remain visible and attractive for a long time after purchase, exposing it to more potential consumers in the process.

Shelf Appeal

The fully customizable pressure sensitive labels allow for high-quality resolution in printing. This means that your vivid colors and bold designs will remain just as engaging in label form, maximizing your product’s shelf appeal in stores.

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If you’re ready to take the next step in elevating your brand, then it’s time to start using pressure sensitive labels. At Century Label, we offer multiple types of pressure sensitive labels to fit your product branding needs, including incorporating beautiful metallic imprints and above-standard resolution for extremely detailed and precise designs.