Printing Impressions magazine has recognized Century Label’s Hella Cocktail Co. Premium Cocktail Mixers label as a Pewter Award winner in the 2020 Gold Ink Awards, Digital Printing, Labels & Packaging category. It was the fourth time in as many years that Century received this recognition.

The pressure sensitive label was created using hyper-customization, a process in which a single vector file is transformed into countless variations of the original artwork. In this case, the label includes a graphic pattern made up of the ingredients of each cocktail and utilized the pattern to ensure that each printed label is one-of-a-kind. The attractive, vintage-inspired design gave the product a bold look that stood out on a shelf and was completely unique—while retaining brand integrity.

This year’s Gold Ink Award winners were chosen among more than 400 entries submitted within 43 different categories. Winning pieces were chosen based on print quality, technical difficulty and overall visual effect.

Hella Cocktail Co. is a mixology company located in Long Island City, NY and is “crafted with integrity and rooted in discovery for everyone who wants to taste more and know more.” Their products include crafted bitters and premium cocktail mixers. Learn more at hellacocktail.co and follow them on Twitter at @HellaCocktailCo.