Small Can be Mighty
No matter what types of products you sell, the labels on those products should be working just as hard as every other aspect of your marketing to promote your brand. This may be a challenge, because your product labels don’t have the same amount of space as your website, and it may seem like you don’t have enough space to really capture customers’ attention.
While your labels have only a limited space, this does not mean you cannot make a sizeable boost to your brand identity with them.
Choosing the Right Font
More than 60% of consumers base their purchasing decisions on product labels, so it’s vital to provide your customers with as much information as possible when they look at your products on a store shelf. The right font will make your product’s basic information stand out as much as possible. Clarity is crucial; you want your customers to be able to quickly identify your products as capable of fulfilling their needs and convey required details efficiently. The wrong font can make your label look busy, inconsistent, or low-quality; the right font will provide readability and boost the apparent quality of your products compared to others on the shelf.
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Making Effective Use of Color
The colors you choose for your product labels need to reflect your brand identity. It’s certainly possible to create variable color palettes for all your products, but they should still maintain consistency, so a customer viewing different products of yours can quickly assess that they all come from the same manufacturer. Color can play a big role in establishing your brand identity and creating an impactful label. Consider experimenting with different color choices to find one that makes your label stand out.
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Developing a Logo at the Perfect Size
You might sell products of various sizes, so it’s important to take the time to develop different labels that maximize the impact of your logo. Determine how much space you have to work with to decide how much of that space you should devote to your logo. While you want your logo to be prominent, you don’t want it to completely overtake the label.
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Work With an Experienced Labeling Partner
Developing perfect product labels to help you build your brand identity is a significant challenge, and it may feel like you don’t have enough room to include all the information you must while also making a significant impact with your branding. Working with an experienced product labeling service can help you cut production time and develop a successful strategy that boosts your brand image.
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Century Label has more than 40 years of experience with product labeling, and our team can help you develop the ideal label strategy for your products. Contact us today to learn more about how we can improve your branding strategy with high-quality product labels.
