The Print Services and Distribution Association (PSDA) announced that Century Label’s pressure-sensitive label for Hella Cocktail Co.'s Premium Cocktail Mixers has been named Most Innovative Label in the 2020 PEAK Awards competition, marking the fifth time that Century has been recognized by the awards.
The label was created using hyper-customization, a process in which a single vector file is transformed into countless variations of the original artwork. In this case, the label includes a graphic pattern made up of the ingredients of each cocktail and utilized the pattern to ensure that each printed label is one-of-a-kind. The attractive, vintage-inspired design gave the product a bold look that stood out on a shelf and was completely unique—while retaining brand integrity.
PSDA’s PEAK Awards program honors the work of print professionals who have met their customers' needs by providing outstanding value-added products and services through creativity in design, production, fulfillment and other services while solving problems or improving business functions.
Hella Cocktail Co. is a mixology company located in Long Island City, NY and is “crafted with integrity and rooted in discovery for everyone who wants to taste more and know more.” Their products include crafted bitters and premium cocktail mixers. Learn more at hellacocktail.co and follow them on Twitter at @HellaCocktailCo.
