Unprecedented times have presented unique product and labeling opportunities.

As your company has played the hand that COVID-19 has dealt, you’ve had to adapt and change many procedures to help curb the spread of the coronavirus. Custom printed labels may not seem like a very influential component of flattening the curve, but they can have an extremely positive impact on your sales and brand recognition.

One of the ways you can improve your packaging and sales is to redesign your labels. Pressure sensitive labels are an ideal way to promote your brand and refocus on the safety and compassion that reflect the current, unprescedented market changes.

What are Custom Printed Pressure Sensitive Labels?

Pressure sensitive labels are printed and manufactured with the adhesive on the face stock when your sheet or roll of labels arrives. They are available in varieties to fit specific needs, such as easy release, wet or cold conditions, permanent seal, and re-sealable.

Consider these key reasons to order new pressure sensitive labels for your products.

Market Changes. Labeling regulations set by agencies like the Food and Drug Administration are often modified to provide better protection for consumers. Situations like the current pandemic are one reason that these changes occur. Other factors like climate change bring attention to environmentally friendly products and labeling, as well.
Fresh Look. One of the most effective ways to ensure that your product stands out is to update your packaging and labeling to stay relevant and fresh. With new labels, you can improve your brand image and include any relevant information related to COVID-19 and labeling for special events and holidays.
New Product Lines. If you have recently added new products to your brand, it is a great time to use new pressure sensitive labels to grab customers’ attention. Utilizing techniques like color-coding your product labels improves your brand consistency and draws attention to new products.
Express Your Mission. Over time, your brand message may have changed to include new processes, services, or product improvements. New labels are a great way to refine your message and show your customers what you represent.

If you have been trying to evolve with the times and provide a product that customers know is safe and compliant with the necessary guidelines brought on by the COVID-19 pandemic, new labeling is the perfect solution to gaining more business.

Century Label is an industry leader that can meet all your needs and provide you with pressure sensitive labels that will get the attention of your target market and help you thrive. Reach out to us today at 800.537.9429.